Google's New Expanded Text Ads

The most expected Google Adword's new expanded text ads are live from today.

Expanded Text Ads are 2x bigger than current text ads. The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. Expanded Text ads will show across all devices – desktop and mobile – and will wrap automatically based on device size.

Adwords and Analytics Linking Process: Stepwise

Step 1: Before you start, make sure that you're using a Google Account that has access to both your Analytics and AdWords accounts, has edit permission for the Analytics account, and has administrative access for the AdWords account. For example: xyz@gmail.com email should have analytics and Adwords access for ADP campaign


Step2: Click the admin section in Analytics section and follow the steps below.

Step 3: Select the adwords account and profile which you wanted to enable this option. Then click link account option.

Step 4: Click adwords account settings section like in the screenshot below

Step 5: Link analytics account in Adwords like the below screenshot.

For more infromation

• https://support.google.com/adwords/answer/1704341?hl=en
• https://support.google.com/analytics/answer/1033961?hl=en

Google Ads in Instant

Google now displays ads in Google Instant(Mobile Search). The screen shot has been displayed below.

Google Ads in Gmail Inbox

Google now displays ads in your Gmail "Inbox" under the folder "Promotions"

Google has already added all their products and conglomerates in Display network. My opinion says now Google concentrates only on Paid searches and Displaying ads.

Smart Phone user gets only Google local listings and ads for their searches rather than organic listings.

The first seven positions of SERP in mobile are now occupied by Sponsored ads, Maps and Google Places.

Look for this keyword "packers and movers"

In future finding organic results in SERP will be difficult?

Share your opinion in Comments. 

Images in Sponsored Results

Google now displays Images in Sponsored Results. This can help the investor to get a good CTR(Click Through Ratio) and get a good conversion ratio through these paid traffic. 

For example search for this query "The Indian Pulse" and look at the sponsored ads displayed by Google. 

Here is the screen shot of results displayed in Google for the query "The Indian Pulse"

Give your opinion in Comments.