Google Shows Related Searches & Answers

Google now shows related searches and answers for those related search queries in its SERP. This can decrease the CTR of the pages which are information related.

Please find the screenshot below for reference.

Songs Of Movies In Knowledge Graph

Google now adds songs of the movies in knowledge graph. Search for "Thuppakki Songs". Google gives list of songs and the singers list in knowledge graph.

Find the screen shot below.

Improved Search Box With Instant In Search Results

As stated earlier on Sep 5, 2014 by Google, they have started implementing search box in site links with instant (auto complete) option enabled. This feature helps us to find the products/news within that particular site.

Find the screen shot below for the implementation.

The keyword which you search in the search box will take you to the site search of the site. For example, if I search for "Kid's Wear" in the box, the below result will be displayed.

Enhanced E-Commerce Tracking in Google Analytics

Ecommerce Plug-in (ecommerce.js)

Google has introduced an enhanced Ecommerce Plug-in for analytics.js (universal analytics) which enables the measurement of user interactions with products on ecommerce websites across the user's shopping experience, including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, initiating the checkout process, transactions, and refunds.

Advantages of E-Commerce Plug-in

By using Ecommerce Plug-in the below advantages can be availed.

• Identify the brand, category, name, SKU, price of products that have been viewed. 
• Transaction ID, Affiliate network (if any), Revenue, Tax, Shipping Cost and Coupon Code (if any) of the product which has been sold. 
• Checkout, Purchase, Refund of the product that has been sold.

Steps to implement enhanced Ecommerce Plug-in

If you've already implemented Ecommerce tracking and want to start using Enhanced Ecommerce tracking the below steps has to be followed:

• Ecommerce Plug-in requires universal analytics, if you're using Classic Analytics (ga.js) you have to migrate your property to analytics.js. 
• Add an additional tracker for a newly created property and tag/enable Enhanced Ecommerce for the new property. 
• To migrate from the existing ecommerce plug-in to the enhanced ecommerce plug-in, current analytics.js users should be removed and replaced references with enhanced ecommerce code.

Detailed Procedure to add E-Commerce Plug-in is stated below in the link

https://developers.google.com/analytics/devguides/collection/analyticsjs/enhanced-ecommerce

Steps to Migrate to Universal Analytics

Step 1: Transfer Property

• Transfer your properties to Universal Analytics from the Google Analytics Admin page. You may also customize session and campaign timeout periods. 
• Only users with Edit permissions may initiate the property transfer from the Google Analytics Admin page. 
• The transfer takes minutes to initiate, but you should allow 24 - 48 hours for it to complete. 
• When the transfer is completed, the property is ready to receive data from Universal Analytics tracking code. 
• Move on to Step 2 after the transfer is complete.

Step 2: Update Tracking Code (optional)

• Replace existing tracking code with new Universal Analytics tracking code. 
• A developer (or person with technical knowledge) should complete this step in your development environment (web pages, SDKs, etc.). 
• The time it takes to update your tracking code will vary depending on your current implementation and your tracking needs. 
• When this step is completed, you will have access to the full benefits of Universal Analytics, including new reports and features. 
• After completing this step, your full upgrade to Universal Analytics is complete.

Detailed procedure to migrate to universal analytics is stated below in the link

https://developers.google.com/analytics/devguides/collection/upgrade/reference/gajs-analyticsjs

Website Information in SERP

Google now includes a new option in SERP. Google now adds a button near the URL to view the info about the site. A screen shot is give below for example

When clicked on the highlighted button you can view the information about the site. The information displayed in the dropdown is the precise version of the information displayed in Google Knowledge Graph.

This option is now available only with Google.com. Hope these features will be implemented in other region versions of Google too.

Artist Carousel and Knowledge Graph

In the previous posts about movie reviews in knowledge graph the discussion was about the movie reviews by Google from sites like moviecrow.com and imdb.com. Now Google has implemented scroll option in knowledge graph. Search for the term "Yuvan Shankar Raja" who is a popular musician in Kollywood cinemas. The popular albums, theme musics and his songs are being displayed in the scroll option of the knowledge graph. 

Also it displays the Movie name to which the songs belongs and the year of the release of the album/song/movie.

Below is the screen shot, the marked portion is the scroll option.

When clicked on any one of the item in the scroll it takes you to a carousel with navigation option.

For Example click on the item "Idhu Varai" from the scroll box, you will taken to a carousel as listed below

The marked portions are the navigation to move around the other songs/albums.

Video Embed in Google's SERP

Google Now displays video embeds in SERP for video related content and searches. Search for the albums of Michael Jackson

1. Billie Jean
2. Thriller Michael Jackson

You will get SERP with video embeds integrated in it.

For example look at the video embed for the search "thriller michael jackson"

Google's Private and Public Search Toggle

Google has now implemented a new change in its search option. It now displays two new buttons called "Show Private Results" and "Hide Private Results".

For example:

Look at the below search with "Show Private Results"

Look at the below search with "Hide Private Results"

This option is right now available with only a certain browsers. This implementation was performed using Mozilla Firefox.

Private Results: The private results are results which are based on your browsing history. The browsing history will be collected when you are signed in to your Google account. Google collects your interest of browsing from Gmail, Google Calendar and Google+. The pages and information which you +1 from your Google+ account contribute more in collecting your interests.

Movie Reviews in Knowledge Graph

Google now displays movie reviews as knowledge graph with rating from popular movie review sites like moviecrow, IMDb and many other movie data base.

For example look at the below searches.

These type of results help users to get their results easily but makes webmaster to loose all their organic visits. Share your opinions in comments.
 

Google's changes in their visual

As discussed in our previous post about Google' Changes in Site links and Navigation, now they have made another update in their appearance and site links.


When you click "sign in"

 a new login page appears

 

 Also they are trying a new appearance for site links and it is in test phase. Below is the screen shot of the new appearance of site links.